about me
Hi there and welcome to my website. My name is Ackley Gaskin, I am a Digital Marketing Professional. Graduating from the University of Windsor in 1999 with a degree in Social Sciences, I majored in Mass Communications and Computer Science. I was active in student affairs, participating in a number of campus organizations including the University of Windsor Communications Studies Alliance (CSA) and the Caribbean Student Association (Carisa). I volunteered as a campus radio personality (CJAM 91.5) as well as I am one of the original members of a now very well known urban dance agency (Do Dat Entertainment).
Upon graduating, I immediately pursued a career in marketing (primarily online) gaining experiences in database marketing, e-marketing and web site production management. I supported my marketing passion with a certificate in E-marketing from the Canadian Marketing Association; as well as successfully completed several project management courses at Ryerson University. I’ve managed to gain a wealth of experience in the marketing industry over the past 12+ years.
My knowledge and experience spans across multiple sectors including retail, automotive, financial institutions and high tech. I have worked with both Canadian and world leaders such as Ford Motor Company, Scotiabank, BMO Bank of Montreal, Rogers Media and Microsoft; devising strategies, producing and executing successfully integrated marketing campaigns.
My specialties include:
- Digital Marketing / Strategy
- Team Leadership
- Communications
- Relationship Marketing
- Integrated Marketing
- Email Marketing
- User Experience
- Search Engine Optimization
- Search Engine Marketing
- Program Management
- Account Management
- Project Management
My multifaceted experience has enabled me to build an extensive background in a variety of business areas within the digital marketing and communications industry.
For more details on my professional experience, review my resume or see what others say about me.